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Lovedon Fields, Winchester

Winner riba south awards 2022

Lovedon Fields 1Kevin McCloud's HAB Housing development
Dreadnought Dark Heather Rustic Plain Clay Tiles






The Happiness Architecture Beauty initiative set up by Kevin McCloud in 2007 challenges the way volume housing is built in the UK.  It aims to make homes a joy to live in by paying careful consideration to history, landscape, sustainability and community.


Just 2 miles from Winchester and on the edge of the South Downs National Park, this new development needed to look modern and contemporary, but blend in with the sites beautiful rural surroundings.


Dark heather Rustic tiles at Lovedon FieldsThe selection of building materials was key to achieving this and rather than opting for red brick, typical of much of the new housing in the area, the design team opted for more mellow brown and buff brick to match the surrounding grass, hills and earth.  Dreadnought's dark heather rustic roof tiles tone well with this subtle pallette of natural materials and their rustic texture suits the countryside location well.  They also tone well with the solar panels, ensuring the panels do not dominate the appearance of the roofs while providing all the benefits of sustainability.





Dark heather rustic tiles at Lovedon Fields near Winchester

Dreadnought Tiles is a company with an impeccable pedigree and it was a pleasure to see them continuing to thrive and innovate. Black Country craftmanship and quality at its best.” Andy Street, Mayor of the West Midlands

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